We live in the midst of a time of rapid transformation in all industries, and media is certainly no exception. The media groups should start thinking digital-first to stay competitive for audience attention and advertising spending.
More and more brands, influencers, and digital creators are developing their media production units, enabling them to compete with the media industry leaders for attention.
With the new digital tools and technologies available, the cost of creating content has dropped significantly, and companies compete to provide quality content to consumers in today's media landscape. In this regard, the source of a piece of content, be it print, TV, radio, or online, is less important than its relevance and usefulness to readers.
The Global Perspective of Media-for-Equity Report 2022 is published by the media-for-equity community club Borderbridge and the Grai Ventures startup studio in collaboration with Brand Capital International. Our design and development partner is Stoica Digital, and our principal data partner is Dealroom.
The information published in The Global Media-for-Equity Report is documented from conversations with media experts, startup founders, and investors, research in publicly available sources, and survey results. Specific parts of the data we collected and documented were shared under a confidentiality agreement.