Could "Media for Equity" become the new investment and revenue diversification model for startups and broadcasters in Central Eastern Europe?
In a market filled with rapid change and uncertainty, D2C startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue. This paper explores the evolution of Media for Equity as a driver for revenue growth and diversification through the lenses of European startups and broadcasters, the challenges to successful implementation, and the best practices to overcom them.
Ability to generate additional advertising revenues
Stimulate a new market segmen
Promote innovation and develop new external partnerships
What investors say
Compared to early-stage funding rounds, this model presents less risk and higher chancesfor significant returns.Media for equity model is almost always used between conventionalrounds of venture financing or alongside cash investments to fund high-growth startups.
German Media Pool
Alot of mistakes that media owners make are that they think it's away to make a quick revenue, they think they can maybe do it in-house with existing teams. It's better to partner with externalorganisations that understand the startup ecosystem.
Head fo Channel 4 Ventures
What are key factors that media broadcasters should considerbefore trading advertising for a share in the capital?