A word from our sponsors and partners

Brand Capital International is part of Bennett Coleman & Co. Ltd (BCCL), i.e., The Times Group – India’s number-one media conglomerate and leader in English and regional print, TV, radio, OOH, and digital media. Over 183 years, The Times Group has cultivated a 360-degree spectrum of media assets, and owns and manages The Times of India, Times Now, the city-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times OOH and indiatimes.com, to name a few. Times Internet and the digital mediums of the group reach over 800mn monthly active users.

Started in 1990 as a strategic marketing initiatives department, in time undergoing a natural evolutionary process, today Brand Capital International works with the global entrepreneur ecosystem and provides strategic media investments, branding expertise, and intellectual capital to help entrepreneurs understand the intricacies of the Indian business landscape, and plan and build effective corporate branding strategies that lead to growth and enterprise value creation.

The innovative idea was to leverage the brand-building power of the Times Group’s advertising properties to build value for emerging startups and high-growth companies. While companies can acquire funding for growth and working capital, brand-building investments rarely attract interest from the funding community. This is especially true for new category creators brands because the brand investment needs to be large and sustainable compared to the hard-asset investments (5).

Brand Capital International now partners with more than 1,000 investee companies globally across sectors as diverse as retail, FMCG, consumer durables, realty, digital and mobile, financial and consumer services, and several more (5). Flipkart, Deskera, what3words, Oddup, Meet The Drapers, QYou Media, and the unicorn Byju’s are among the companies that the group helped build brand equity in India. Most trusted brands in India and globally have an underlying thread — a sustained brand-building effort. Brand Capital International’s mission is to ideate, articulate, and establish a business’ growth potential through the branding prism. Brand Capital International provides critical leverage for brand-led growth and value creation through its unique and pioneering media investment models.

By working closely with the portfolio companies, Brand Capital International helps strategically navigate the growth journey through India’s large consumer base, increasing the probability of a successful new market entry and expansion. The group has a dedicated brand strategy team, which is manned by experts working with the portfolio companies to ensure that the media capital is scientifically put to work.

Brand Capital International is recognized as the pioneer and leader in going the extra mile in media-for-equity investments, by providing strategic support beyond what the industry standard provides to their portfolio companies. To get results quickly and unlock strategic nodes, the group adds its support in these areas:

Brand Capital International acts as a partner that helps the portfolio companies to navigate the complex Indian ecosystem through its various value-add offerings at no additional cost, to achieve the best possible return on investment for the portfolio companies.

STOICA.CO is a digital agency specializing in website design, development, and inbound marketing for SaaS and B2B tech companies. They help their clients build conversion-driven B2B websites that look and perform great, define the right inbound strategy and run inbound campaigns to attract and convert the right audience.

Established in 2014, STOICA.CO has enabled companies across Belgium, the Netherlands, Romania, the US, and the UK to grow and scale online.

The people at STOICA.CO believe in helping and educating before selling. They act as a long-term partner for their clients and try to improve their work daily. STOICA.CO has been a HubSpot partner since 2019 and a member of BBN, the largest network of B2B agencies worldwide.

Brand Capital International is part of Bennett Coleman & Co. Ltd (BCCL), i.e., The Times Group – India’s number-one media conglomerate and leader in English and regional print, TV, radio, OOH, and digital media. Over 183 years, The Times Group has cultivated a 360-degree spectrum of media assets, and owns and manages The Times of India, Times Now, the city-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times OOH and indiatimes.com, to name a few. Times Internet and the digital mediums of the group reach over 800mn monthly active users.

Started in 1990 as a strategic marketing initiatives department, in time undergoing a natural evolutionary process, today Brand Capital International works with the global entrepreneur ecosystem and provides strategic media investments, branding expertise, and intellectual capital to help entrepreneurs understand the intricacies of the Indian business landscape, and plan and build effective corporate branding strategies that lead to growth and enterprise value creation.

The innovative idea was to leverage the brand-building power of the Times Group’s advertising properties to build value for emerging startups and high-growth companies. While companies can acquire funding for growth and working capital, brand-building investments rarely attract interest from the funding community. This is especially true for new category creators brands because the brand investment needs to be large and sustainable compared to the hard-asset investments.

Brand Capital International now partners with more than 1,000 investee companies globally across sectors as diverse as retail, FMCG, consumer durables, realty, digital and mobile, financial and consumer services, and several more. Flipkart, Deskera, what3words, Oddup, Meet The Drapers, QYou Media, and the unicorn Byju’s are among the companies that the group helped build brand equity in India.

Most trusted brands in India and globally have an underlying thread — a sustained brand-building effort. Brand Capital International’s mission is to ideate, articulate, and establish a business’ growth potential through the branding prism. Brand Capital International provides critical leverage for brand-led growth and value creation through its unique and pioneering media investment models.

Grai Ventures was established in 2017 as a startup studio to design, develop and grow ventures together with enterprises seeking to branch into new avenues of innovation and corporate growth, leveraging internal resources, intelligence, and assets combined with the lean and fast venture-development frameworks and best practices.

The studio’s venture-building strategy sits at the crossroads of identifying evident unmet market needs and opportunities, building simple MVPs to validate hypotheses, fundraise external capital, and continuing product development and business growth.

At Grai, we combine the best of both worlds. We leverage the abilities of entrepreneurs and the vast resources of large East European IT software development enterprises to develop new businesses, with a focus on validation and sustainable future growth in overlooked markets and opportunities.
‍
The vision behind media-for-equity was to document the model and make it a studio-built-in growth strategy that we could apply to the studio’s upcoming ventures, embarking them with a market advantage and a powerful tool to become unicorns. We believe we successfully did that; we are giving media-for-equity a voice and the branding it needs to become adopted by the global investment community and beyond.

Borderbridge is a global professional community for established and in-the-making media-for-equity funds to network, invest and raise capital for their portfolio companies. We are a bridge between media-for-equity funds, media groups, and ambitious business leaders looking to grow revenue and scale internationally.

While reimagining global scaling with media-for-equity, our community brings together senior media-for-equity professionals and global growth specialists worldwide to network, invest, and raise capital for their portfolio companies.

We aim to help our clients by addressing and supporting their international growth plans with globally validated and high-performance growth-investment models, such as media-for-equity and media-for-revenue.

For more information, please visit www.borderbridge.org.

Tech.eu is the premier online publication dedicated to the growing European technology ecosystem(s), delivering a range of editorial products with a clear focus on curated tech startup and VC news, actionable information, and educational interviews with movers and shakers from across Europe, combined with insightful market intelligence reports based on our proprietary database, events, a jobs platform and a variety of other services.

Tech.eu started in 2013 with a diverse team based across Europe, and we are passionate as ever about covering the ins and outs of the ever-evolving European technology landscape. Our goal is to stay in the know, so you don’t have to.

In October 2021, Tech.eu announced its acquisition by Webrazzi, the leading online destination for all things tech in Turkey and a staple in the digital publishing space in the MENA region. Since its launch, Tech.eu has partnered with many organisations, corporations, events organisers, and startups to support and promote their products and services. We offer a whole array of services but we are the best in partnerships where we can personalise our offer and show a whole array of our experiences, knowledge, and resources.

Our services include: