TenantBase is an online marketplace catering to B2B services built for commercial real estate tenants. A technology-enabled commercial real estate platform built to revolutionize the leasing process for tenants and brokers.
Founder
Bennett Washabaugh, Mike Zei, Andy Kish
Founding date
2013
Location
Santa Monica, California, US
Investor
Arrandale Ventures
Investment
~$6mn
Investment year
2020
Market
US
Timeline
N/A
Objectives
Headquartered in the US and focused specifically on that market, TenantBase’s goal was to expand to other areas from the US and build brand awareness to ensure credibility and trustworthiness.
The media-for-equity partnership with Arrandale Ventures has enabled TenantBase to expand its operations to local markets across the US.
Arrandale Ventures’ team helped with the media campaign in the design and planning phase, as well as liaised with the media groups and made sure everything was being executed according to the planning.
The arrangement was a massive added value service for TenantBase by having such a strong partner alongside them supporting their growth plan. The media campaign of approximately $6mn has been carried out across a mix of media, from print and outdoor billboards to digital media, with customized regional targeting.
Outcomes
In 2021, TenantBase managed to access new markets and build significant brand awareness, generating 44 new markets in the US alone, going from 12 to 56 total markets.
“Working with Arrandale Ventures on a media-for-equity deal, we managed to go from operating in 12 markets up to 56 markets in the US last year alone.”
- Bennett Washabaugh, CEO, and Co-founder at TenantBase
“Media-for-equity in the US will be extremely helpful for entrepreneurs. I don’t know why it hasn’t taken off, especially in the B2C space.”
- Bennett Washabaugh, CEO, and Co-founder at TenantBase
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