Satispay provides a wallet-based payment solution for consumers independent of debit and credit cards. It offers money transfers, mobile recharge, bill payments, pagoPA, auto vehicle tax stamps, donations, gift envelopes, savings, and online/offline purchases. It can be accessed through the available app on both IOS and Android devices. It also offers integrated POS solutions to businesses for accepting online payments.

The company aims to change how people pay in stores and online and exchange money between friends.
Founder
Alberto Dalmasso; Dario Brignone; Samuele Pinta
Founding date
2013
Location
Milan, Italy
Investor
Ad4Ventures
Investment amount
$2mn
Investment year
2020
New Market
Spain
Timeline
2020; 2021

Objectives

The last investment round well exceeded the initial target of €50mn and will help Satispay to consolidate its leadership position in Italy while also accelerating its international expansion that already started in Luxembourg and Germany. (59)

The media-for-equity agreement with Mediaset is here to guarantee a further boost to the growth recorded in the previous months. The goal is to increase the already strong growth, with the company’s ultimate goal in 2022, the year in which it would like to land on the stock market. The goal is to increase its value for a record presentation among listed fintech.

Outcomes

During the first 10 months of 2020, Satispay processed about 21.5mn transactions, accounting for €400mn in transaction volume, recording a 78% increase against the same period in 2019. In the context of the Covid-19 pandemic, Satispay experienced significant growth in consumer and merchant signups and in-app services, reaching more than 450,000 new users and 35,000 new affiliated merchants in the first 10 months of 2020, including Tier-1 retailers such as Carrefour, Auchan, Autogrill, and KFC.  

The company finished 2020 with 1.2mn active users and 12 affiliated businesses, generating approximately €25.5mn in revenue. Today Satispay is an incredible community of 3mn consumers and 200,000 merchants in Italy, Germany, Luxembourg, and France. The company doubled its user base in one year and expanded to six new countries. 

With its recent Series D fundraising round, it became the first unicorn company in Ad4Ventures's investment portfolio and Italy's second unicorn.
“The creator economy is the business that is wrapped around content creation. In many ways, the content is the ad.”
- Curt Mavis, CEO and Co-founder at QYOU Media