From August 2021 until June 2022, the partnership has developed and delivered 9 campaigns, and below are detailed outcomes for their key campaigns:
The Jurm Ka Chehra overall campaign impact:
- Reaching a total of 8 mn radio listeners across 19 markets of Radio Mirchi.
- 4 mn impressions on MX players with a view-through rate of 94.28%.
- 1.1 mn impressions, 30k clicks, and an average of 2.61% CTR on the Gaana App.
- 0.1 mn article views via digital PR articles
- 11,500 sqm in print ads.
The Hasi Ka Hahakaar overall campaign impact:
- Reaching a total of 7 mn radio listeners across 4 markets of Radio Mirchi.
- 2 mn views on MX players with a view-through rate of 93.2%.
- 343 mn views from the #hasikiboli campaign including 21.42 mn likes, plus 0.64 mn shares, plus 0.44 mn comments, and 21,690 video creations.
- 10,699 sqm in print ads.
The Q Marathi overall campaign impact:
- Spread across 12 cities and 4 publications.
- Approximately 22,000 sqm in print advertising.
- About 2 mn radio listeners in 7 markets.
- 0.4 mn digital and on-ground reach.
The Q Kahanyia overall campaign impact:
- Approximately 11,000 sqm in print advertising across the top 6 metros.
- About 9 mn radio listeners in 8 markets.
- 4 mn views on MX players with a view-through rate of 87.7%.
- 1.1 mn impressions on the Gaana App.
- 5600 seconds of promo time on Zoom TV - premium spot placement for the campaign.
The Q Zara Hatke overall campaign impact:
- Approximately 62,000 sqm in print advertising.
- Front Page SNP jackets in The Times Group's leading flagship publications.
- 8+ mn impressions.
- 88.46% view-through rate on MX players.
- Highest click-through rate of 0.94% amongst the age group of 25-34 years.
- 4000+ seconds of promo time on Zoom TV.
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