Case Study - Everytap

Finebite lets users book tables at the best restaurants during off-peak hours and get 50% off their order if they share their feedback. Finebite is among the top five apps for restaurant-goers in Poland. It paves the way for surge pricing and ticketing trends in the industry. Since 2019 Finebite has also been available in Germany and Ukraine.

Everytap is an app that works in partnership with cafés and restaurants to provide users with special offers, increasing traffic and sales for these partners. In 2015, Everytap became the Mobile Application of the Year in the startups' category at the Mobile Trends Awards.

Founder

Adam Pachucki, Kamil Lukasiewicz, Ksawery Kirklewski, Maciej Piwko, Radek Sadurski

Founding date

2014

Location

Gdansk, Poland

Investor

TVN Ventures

Investment

N/A

Investment year

2015

New Market

Poland

Timeline

2015; 2016

Objectives

The investment from TVN Ventures was dedicated to further product development and TV ad inserts to nudge growth in user downloads for the application.

Outcomes

In 2016, the app had over 105,000 downloads. This translated to increased sales and further growth, to the point where the company has now teamed up with more than 520 partner outlets in major Polish cities.

Today the Everytap and Finebite apps have a combined total of 177,000 downloads.

Christian Anting, ex-Chief Strategy Officer and Management Board Member Digital and eCommerce at TVN, said to TVN24:

“We are delighted to become partners of the Everytap founders and to support the development of the company going forward. Mobile Marketing and Advertising Technology are key segments of our digital strategy. Everytap combines a convincing business model, strong execution, and an outstanding management team. Through TVN, the company will be able to accelerate growth across Poland.”

- Christian Anting, ex-Chief Strategy Officer and Management Board Member Digital and eCommerce at TVN.

Maciej Piwko, CEO, Everytap (Finebite), said to TVN24:

“We are very happy to have won such a partner as TVN. We believe that this will accelerate the development of our network and also help us to think more broadly about the use of our ideas and experiences in new channels. The obtained funds will be fully used to finance the company’s development. Important for us is also the media package we get from TVN, which will help promote the application among users and will give us a significant increase in the number of people benefiting from it.”

- Maciej Piwko, CEO, Everytap (Finebite).