Deporvillage.com is an online sports store specializing in leading brands of sports equipment. It aims to become the reference space for all athletes looking for the best brands through the broadest depth and breadth of assortment at competitive prices, with outstanding customer service through continuous innovation throughout the company’s chain value. It is specialized in cycling, running, triathlon, swimming, fitness, and outdoor sports and currently sell over 90,000 products from around 560 top brands. It has over 1.5mn customers, and more than 20mn visits to its website are made monthly.
Founder
Angel Corcuera, Xavier Pladellorens
Founding date
2010
Location
Barcelona, Spain
Investor
Ad4Ventures
Investment amount
$6.9mn
Investment year
2015
New Market
Spain
Timeline
2015

Outcomes

Before launching its first TV campaign, Deporvillage was the #3 outdoor sports apparel company in Spain by organic searches, according to Google Trends. After three TV waves, Deporvillage has managed to become #1 in the market while reducing the percentage of marketing expenses over revenue.

In the financial year ending 31 December 2020, Deporvillage generated revenues of €117.8mn and posted pre-tax profits of €7.7mn.

The company closed a media-for-equity deal with Ad4Ventures (Mediaset) in Spain. In 2021, JD Sports acquired Deporvillage for €140.4mn.