TV has a unique ability to reach mass audiences. It offers an unparalleled level of brand awareness, which is why it remains a key channel for consumer-facing companies looking to launch new products or services. With this in mind, here are 3 tips for startup founders when thinking about a media investment deal:
1. Have clarity around what you want to get out of TV, and go after that single-mindedly.
2. Make sure you are operationally ready to scale. Broadcasting on TV will generate a huge amount of customer demand, and you want to ensure that you are in the best position possible to serve and monetize that demand effectively. You only get one opportunity to launch on TV; make it count.
3. Think about an omnichannel marketing strategy. TV is a fantastic amplifier for other forms of marketing, such as performance marketing.