Disruption in media is creating better opportunities. In a market filled with rapid change and uncertainty, D2C startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue.
Media for Equity emerged as a complementary investment option to traditional venture capital. Hundreds of startups and major media groups have adopted this model to grow revenue, enhance brand equity, and expand internationally. Although this model presents extensive opportunities, media for equity remains an untapped investment opportunity for many other startups and media groups around the world.
On this live panel discussion, Grai Venture‘s Diana Florescu discusses the evolution of Media for Equity with Niko Marcel Waesche (Fund Manager at ITV AdVentures) and Neville Taraporewalla (President at Bennett Coleman and Co. Ltd. Times Group, North America), Boris Hodakel (CEO at Feel).
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B2C startups are the best candidates for Media for Equity deals. The majority of the startups and scaleups that have done a Media for Equity deal are based on a B2C (business to customer) business model.
Media for Equity, as an investment model where media resources are traded for equities and capital between Media Groups, Media for Equity investment pool and companies, is quite popular in Western Europe in countries such as Sweden, Germany, Italy, United Kingdoms, Spain, Belgium.