Media for Equity - Understanding the Effect of Media Investments Throughout Company Growth

Statistically, the odds against an early-stage company are dreadful. The one thing that these companies have in common: they usually fail. Businesses that rely solely on a website and performance advertising to capture their audience’s attention will soon fall behind. Today’s business landscape demands an omnichannel content strategy with multiple touchpoints for connecting with consumers. This approach will replace single-channel brands. 

Companies today compete in an obsolete media landscape. When people consume content online, in print, on podcasts, or through videos, they are more likely to care about the quality of the content than who created it or even where it appears. 

That is why every company should be a media company — producing content and distributing it cross-platform to maximize the chances of reaching a larger audience of their ideal customer profile. Today, successful brands think of themselves as media companies by investing in premium content that performs well on multiple platforms, cuts through audience fragmentation, and engages customers in genuine dialogue.

Media-for-equity is here to open up traditional media as one of the omnichannel platforms, which is unreachable to many early-stage companies. The model enables these companies to build 360 degrees of integrated marketing and growth strategy, combining the best of both worlds. 

In our 2022 report, one of our findings shows that since 2000, more than 1,000 companies have raised media-for-equity investments. In this report, we documented and analyzed 793 investments. We spoke to founders who completed such deals to understand more about the benefits and challenges of accelerating their growth through advertising in exchange for an equity stake in the business.

In assessing the current state of media-for-equity, one wonders why a more widespread model uptake struggles to take hold. This report addresses various details by examining how the media-for-equity model works globally, regionally, and nationally. The report also contributes to the growing body of research, standardization, and globalization of the model across all possible regions and media sectors.

Join us for a special 1.5-hour online event featuring global media-for-equity thought leaders to discuss the report's key findings and the evolution of media-for-equity as a driver for revenue growth and diversification, the challenges to successful implementation, and the best practices to overcome them.

This promises to be the media-for-equity event of the year.

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• The business case for media-for-equity and how it emerged as a differentiating factor and influence in generating unicorn stage companies.
• The business case for media groups to innovate and diversify revenue streams.
• Media funds structures, challenges, and opportunities for media groups.
• The ideal stage of a media-for-equity investment and considerations to evaluate. 
• The ideal profile of a startup and what are the limitations and opportunities a founder should consider before adopting media for equity.
• Unpack and analyze one case study from the 2022 report. 
• The future of media-for-equity from a global perspective. 
• Actionable insights from media funds and TV stations who have successfully adopted the model, for any broadcaster wanting to get started with media investments.